Dyslexia Resource Trust

When the Schenck School launched its non-profit initiative, the Dyslexia Resource Trust (DRT), they asked their education colleagues for referrals to the best person or agency to strategize and design their new website. The Executive Director of AAAIS, an ongoing client of mine, recommended me and a happy relationship with DRT was born!

This site was a collaboration with an SEO consultant, a copywriter, a designer, and the client. I organized and managed the process and created an effective and compelling website that addresses the interests of both educators and parents who are interested in learning more about dyslexia.

The e-commerce portion of the site – selling training courses for educators – has gone through two iterations as the needs of this new organization changed and clarified. The DRT staff is able to add and update their own courses and run reports as needed. I’ve also worked with them to add content for special fundraising events as they come up.

There is nothing that gives me more job satisfaction than to assist genuinely good people to do amazing things to help children. Everyone wins with this project!

Site features:

  • Custom e-commerce solution for course registrations
  • Events calendar
  • App to allow the site to be “read” out loud to dyslexic visitors who struggle to read
  • Mailing list opt-in
  • Positive and upbeat design to encourage individuals and families managing a dyslexia diagnosis

Chris Shull is an invaluable partner with the Dyslexia Resource Trust. Her professionalism in building our site from Day 1 has been impeccable. At every stage of the process – from the first hopes and dreams to the planning, execution, and ongoing support – her responsiveness and thoughtfulness has been spot on. I can’t imagine going through the process without her!”

Chris Pomar, Executive Director

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