Forestree is a brand of SRWood, a generations-old family business providing high-end wood wallcovering products to the architecture and design industries. Their products are sold “to the trade” only. Brian Heil, the president of SRWood, had been struggling along with a very dated site with limited functionality and he needed a big change. The end goal was to increase sample requests from architects and designers that his sales team could follow up on and close the sale.
- Fresh, clean, high-end look
- Portfolio to show off his beautiful products installed in beautiful buildings
- Custom e-commerce solution to allow architects and designers to order free samples for their projects
- Sortable, filterable listing of local installers
- Resources for clients and installers
“Competing in a sector that places a premium on online accessibility to both information and images, we were in need of a robust website to complement our new branding efforts. Heyday helped us achieve this, elevating our online presence to a new level and sending our company in a new direction.
Brian Heil, President