Forestree is a brand of SRWood, a generations-old family business providing high-end wood wallcovering products to the architecture and design industries. Their products are sold “to the trade” only. Brian Heil, the president of SRWood, had been struggling along with a very dated site with limited functionality and he needed a big change. The end goal was to increase sample requests from architects and designers that his sales team could follow up on and close the sale.

Site features:

  • Fresh, clean, high-end look
  • Portfolio to show off his beautiful products installed in beautiful buildings
  • Custom e-commerce solution to allow architects and designers to order free samples for their projects
  • Sortable, filterable listing of local installers
  • Resources for clients and installers

Competing in a sector that places a premium on online accessibility to both information and images, we were in need of a robust website to complement our new branding efforts. Heyday helped us achieve this, elevating our online presence to a new level and sending our company in a new direction.

Brian Heil, President

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