Marketing for technical firms that turns perfect strangers into ideal clients.

If you have made it this far on referrals and hustle alone, you must be doing something right! 

Unfortunately referrals and hustle are neither sustainable nor scalable long term.

Shotgun marketing just doesn’t cut it.

It’s time to try something new

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You are too awesome

for the world to ignore.

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What you need is strategic marketing that:

  • Attracts the right kind of clients.
  • Takes the pressure off you and your team.
  • Produces remarkable results. 
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I’m Chris Shull, founder of Heyday.

I’ve served as a marketing agency CEO, a freelance web designer/developer, a copywriter, and a StoryBrand Guide. But you can think of me as your “Marketing General Contractor.” When you partner with Heyday, I’ll  listen to your goals and assemble a custom team of skill sets, expertise, and experience around them to pack your client pipeline and deliver the ROI you’re looking for.

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Hey!

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Listen, when it comes to marketing help, I know you have a million choices. You shouldn’t have to handle your own marketing (unless you really want to?) – and you shouldn’t have to wade through the crowd to find all the right people to do it for you either.

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Heyday is the friendly expert you need with the resources to rally the right team around you.

With Heyday, you get a marketing strategy that works for your budget and bandwidth, implemented by a custom team based on your needs. After all, your marketing should match you - your style, your voice, your uniqueness. Nothing cookie cutter or forced. I’m all about what’s strategic, genuine, and approachable. I’ll help you memorably share your expertise in all the places your clients are.

You’re a subject matter expert doing something fantastic.

That’s why you need fantastic marketing to match.

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Expertise

When you use a big agency, you’re limited to the experience they have in-house (and somehow still end up paying for skill sets you don’t need). Whatever expertise you actually need, I either have it or know how to get it from trusted colleagues.

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Access

You’ll work directly with me, not with a project manager. I’m available for actual calls and meetings - not just emails and digital communication - to brainstorm ideas together, provide guidance, answer questions, and ensure your projects run smoothly with the best possible results.

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Confidence

It’s okay. Go ahead, exhale, and relax. I’ll look at everything from budget to bandwidth and create a personalized plan to move the needle. You’re in the right place.

Here’s how we’ll do it:

01

Strategy.

When we sit down together for the first time, we’ll work out your goals, your ideal customer, and how to get your expertise in front of that ideal customer in valuable and memorable ways. Think 30,000 foot view.

02

Planning.

Next, we’ll map out the tactical plan of exactly what we’re going to do when, where, and how to put your strategy into action. Think 10,000 feet.

03

Implementation.

I’ll make sure you do it. We’ll measure it. We’ll perfectly pack that pipeline with great leads. And if you don’t have the interest or internal resources to do the implementation yourself, we can do that for you. Think weeds.

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Marketing that turns perfect strangers into ideal clients.

Shotgun marketing no longer works.

It’s time to do it right.