Marketing

MARKETING FOR TECHNICAL CONSULTANTS

You know you need
to “do” something… but what?

Marketing that inspires ideal clients to buy your technical services.

(I have a soft spot for data consulting firms and solopreneurs.)

Talk to Chris

Let's make marketing easy and impactful.

A lot of technical people don't love marketing. It doesn't come naturally and there is just never time to do it. So it just never gets done.

What if marketing felt systematic and easy? What if your technical offerings were lively and interesting and set you above the technical blah, blah, blah of your competitors?

What if your pipeline was perpetually full and filling?

Marketing Solutions for
Technical Consultants

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THE PIPELINE FILLER

Kickstarter

Objective: To enable business leaders to create the basic elements and structure of your marketing engine.  This is designed as a “DIY With Support ” engagement. 

Who is this for: Solo to small teams who can work independently within a provided framework with biweekly small group training and input.

Deliverables include:

  • Biweekly small group gathering via Zoom
  • Training on Ten Essentials to get your marketing and sales moving
  • Discussion, reviews, and feedback
  • Homework to implement your personal action plan
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THE PIPELINE FILLER

Accelerator

Objective: To move further faster with impactful marketing and sales that drive revenue goals for your business. This is designed as a “Done With You” engagement.

Who is this for: Small to medium sized teams with a Marketing Coordinator/Director level person who can implement marketing tasks with direction and assistance.

Deliverables include:

  • Auditing current marketing and sales process and assets
  • Creating a Sales and Marketing Roadmap
  • Developing an Action Plan
  • Advising and assisting with implementation
  • Resources
  • Dedicated Slack channel + monthly office hours
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Thought Leader Amplifier

You’re already a subject matter expert and thought leader. But finding time to create all that thought leadership content is almost impossible. But what if you could create six months of original, valuable content with only about ten hours of your time? And it all is YOUR wisdom and ideas in YOUR voice packaged up in different formats for all the channels where your idea clients look for solutions to the problems you solve.

Game. Changer.

Who is this for: Solo consultants or consulting firm leaders who want to create a personal presence to drive revenue.

Deliverables include:

  • Content Matrix to capture all your expertise in an actionable outline of topics
  • Six months of blog posts, nurture emails, YouTube videos, LinkedIn videos, LinkedIn text posts, LinkedIn carousel posts
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Messaging Strategy

You need a message that cuts through the chatter and moves potential clients to purchase. We’ll get in front of the right people with the right words and inspire them to action.

Deliverables may include:

  • Customer research
  • Ideal Client Profile and Buyer Persona development
  • Messaging Guide document

TESTIMONIALS

What our clients say

Hollis Hart

Hollis Hart

CEO, STEGO USA

“As engineers, marketing is outside our comfort zone. Since 2020 Chris has been helping STEGO with our message, advertising, email marketing, and campaign planning. She has added life to our technical products and has advised on everything from LinkedIn strategy to trade show execution. She has also coached our new marketing specialist and has been invaluable getting her up to speed. Chris’s open-mind and candid approach has challenged us to embrace new ideas and then hold us accountable.  Our pipeline has never been healthier!”

Shireen Abedin

Shireen Abedin

Abedin Analytics

“Chris is a true expert in her field of work and such a pleasure to work with. No matter the help I needed, she took the time to understand my needs and was ready to make it work! Her delivery regularly exceeds expectations. I am thrilled with the case studies she developed for my business and excited to continue working with her on future projects!”

Joshua Joseph

Joshua Joseph

VP of Sales, TEKVOX

“We sell technical products to both technical and non-technical customers. Chris helped us plan the structure and functionality of a complex new website and wrote lively, compelling copy that both fits our brand personality and appeals to both audiences. She took a lot of time to deeply understand the nuances of business so she could translate "tech-speak" into engaging words that sell products. Highly recommend Chris!”

There are a million little “should do’s and could do’s” in marketing. 

Don’t waste money on those until the “must dos” are done.

Talk to Chris