Brenda Laskey, the director of Dogwood Cotillion, is at her own admission, NOT a techie. But she knew that her old website was not working for her anymore. She knew that she needed something to modernize the idea of “cotillion” while still maintaining a sense of formality and tradition.
Brenda told me that the goal of her website was to 1) provide information on what Dogwood Cotillion is and is not to help parents become excited to enroll their children, and 2) provide class schedules and details about all events to reduce administrative time for Brenda. She wanted her website to become a one stop shop for all information related to Dogwood Cotillion and help her expand her services to more school.s
- Design that balances modern with traditional. It was very important to Brenda that the look and feel of the site be classy and somewhat formal while still being current.
- Extensive filterable, sortable class schedule with links to all details for each class.
- Easy-to-update forms for non-techie Brenda to quickly update the schedules on her own.
- Portfolio of fun images
“I just wanted to write you to let you know how excited I am to launch my new website. As you soon discovered…I am NOT “tech savvy” at all. You made me feel so comfortable every step of the way. You pulled out of me what I wanted to express in my website even when I wasn’t sure what that actual would be. You were so patient with me every step of the way. I know this is going to make my life easier and more efficient. I always think of the expression, “you don’t know what you don’t know”. This was certainly true in this process.
Thank you so much for walking me through what I thought was going to be a painful and expensive process. Much to my amazement…it was easy and I totally feel that I got my “money’s worth” and then some.”
Brenda Laskey, Owner and Director